How to Use Serum Correctly

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Serum is a topical ingredient that’s used to increase the effectiveness of your skincare regime. It serves as a carrier for other ingredients and can be applied alone or with other products on the face, neck and hands. Serum has been around for decades but is still not very well known by consumers.Because it’s not something you see advertised in magazines or at stores like Sephora—and it shouldn’t be! Serums are meant to be used as part of your daily regimen. So they should only be considered if you’re already using other products designed specifically for skin health.

What serum is

Serum is an concentrated form of an active ingredient. It’s usually applied after toner, but can be used on its own as well. Serums are often made with alcohols, which are gentle drying agents that can help balance the skin’s pH level and encourage cell turnover.

Serums also contain emollients like glycerin or Hyaluronic Acid (HA) to add moisture back into your skin after cleansing and exfoliating products have removed all surface layers—but if you’re looking for more hydration than this alone will provide, try adding moisturizer at this point in your routine instead!

Do you need serum?

There are a lot of options for skincare, and it can be hard to know what you need. Serum is a concentrated version of your moisturizer.That can be used as a spot treatment for acne or just as an extra boost in the morning if you’re looking to amp up your routine. If you’re going out at night, it will help keep dry skin from being too noticeable by evening out any fine lines and wrinkles.

It also works well when paired with other products like moisturizers. Or foundations because it helps keep everything smooth together while giving your face maximum hydration throughout the day!

When to use a serum

Serum is not a replacement for moisturizer or sunscreen. You should still apply both before you go out in the sun. But serum can be used morning and night if you want to skip it during the day.

Serum is important!

Serum is a great way to get the most out of your skincare routine. It can be used alone or with other products and it can be applied anywhere on your face:

  • Under makeup (if you want more moisture)
  • After cleansing (if you want to rehydrate and moisturize dry areas)


Serum is an under-appreciated product. It’s not the best product for everyone, but it can be used by anyone who wants to improve their skin and keep it looking healthy. Whether you suffer from acne or just want to prevent aging, serum will help you achieve your goals!

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